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Target makes a difference to children in need

For five years, Target has supported the Alannah and Madeline Foundation, which cares for children who have experienced or witnessed serious violence and advocates for children's safety and wellbeing.

Target is the principal sponsor for the foundation’s Buddy Bags Program. This program supports children in emergency care, who have often had to leave home quickly because of a threat to their safety, without the chance to collect basic items. These children can arrive in emergency accommodation with just the clothes they are wearing.

Buddy Bags are backpacks containing pyjamas, socks, underwear, toiletries, a pillowcase, book, journal and a teddy bear. These basic items help children settle into emergency accommodation, providing essentials to maintain their daily routine and offering them simple comforts.

Through sales of reusable bags at store checkouts, Target has donated more than $1.7 million over the last five years to buy, fill and distribute buddy bags across Australia wherever and whenever they are required. With Target’s help, in October 2014 the 50,000th Buddy Bag will be donated to children fleeing domestic violence.

In addition to funding the program, Target team members regularly volunteer at the Alannah and Madeline Foundation office to help pack and distribute buddy bags across Australia.

Here's a response from one of our Buddy Bag recipients: